Which Nommi Blind Boxes Are the Most Popular Right Now?

In recent years, several Nommi collections have distinguished themselves, becoming fan favorites—especially Loveliness Never Ends, Fantasy World, Amaryllis Sweetheart, and Weather Forecast. These collections frequently appear in social media discussions, collector showcases, and trending searches, becoming some of the most-watched pieces in the Nommi universe.

But their popularity is no accident. Behind these best-selling collections lies the rise of Nommi as an IP—a character that has captured the hearts of numerous collectors with its unique feel, backstory, and heartwarming aesthetic. Understanding why Nommi is so popular helps us understand why these collections are so captivating.

Top Most Popular Nommi Collections

Loveliness Never Ends

As Nommi’s very first blind box series, Loveliness Never Ends establishes the character’s signature charm with soft pastel colors, plush bodies, and a vinyl face featuring Nommi’s iconic rotating eye-plate expression. Each design—styled after gentle animal and dessert motifs—reinforces the theme that “Loveliness Never Ends.” The series tells a simple story of constant comfort: no matter how tiring the day is, a warm and sweet Nommi companion is always there to bring softness back into your world.

Fantasy World Series

The Fantasy World collection transports Nommi into a magical realm where each character embodies an emotional state represented through dreamy visual cues—Aurora’s shining light, Solace’s calming tones, Reverie’s soft imagination, and Eclipse’s quiet mystery. Detailed embroidery, themed accessories, and fantasy silhouettes deepen the atmosphere of this series. Rather than a heroic quest, Fantasy World offers an emotional escape: a peaceful “other world” collectors can visit whenever they need a moment of wonder.

Amaryllis Sweetheart Series

In Amaryllis Sweetheart, Nommi is reimagined as a lineup of dessert-inspired companions—milk biscuits, mellow cocoa, berry pop, taro pastry, and more—each shaped with whipped-cream textures, frosting-like trims, and warm confectionery colors. The series feels like opening a tiny pastry box filled with comfort. Its story is simple and heartfelt: every Nommi here is a small, sweet reward, a bite-sized moment of joy designed to brighten your day and remind you to treat yourself gently.

Weather Forecast Series

The Weather Forecast series personifies changing skies into expressive Nommi forms—sunshine, drizzle, fog, rainbow, thunderstorm, and the glowing sunset-like secret edition. Each figure uses distinct palettes and weather-themed outfits to reflect the mood of its element, from soft cloud ruffles to shimmery storm accents. The series tells a poetic, emotional story: just as the sky shifts throughout the day, so do our feelings, and each Weather Nommi quietly captures one of those everyday emotional forecasts.

Of course, each Nommi blind box series is very distinctive and enjoys considerable popularity.

Why Nommi Has Become So Popular

Before delving into these wildly popular series, let's learn about the story behind Nommi IP and why it rose to fame so quickly.

1. High Visual Recognition

Nommi's design features a round, doll-like face, creatively animated bi-colored eyes, and soft, fluffy ears—elements that give her a highly recognizable silhouette. The animated bi-colored eyes enhance her playfulness, while the fluffy ears add softness and a tactile feel. These features deeply appeal to fashion enthusiasts and collectors who appreciate gentle comfort. Together, they create Nommi's unique and impressive charm that sets her apart from other blind box characters.

2. Warm, Emotion-Centered Storytelling

At Nommi’s core is the gentle belief that “with me, you can always stay a child at heart.” This message brings comfort to adults facing daily pressure, offering a soft space to breathe and feel cared for. Through its cute, healing visuals, Nommi conveys companionship and warmth—reminding collectors that they can always return to a quiet, inner place of peace and innocence.

3. Strategic Market Positioning

After LABUBU opened the international market, HiTOY didn’t copy its formula. Instead, they positioned Nommi carefully within a more niche yet high-potential segment: soft-aesthetic enthusiasts, younger collectors, and consumers seeking emotional reassurance. Celebrity promotions, influencer collaborations, and consistent social media exposure accelerated the brand’s reach, making Nommi widely visible across multiple markets.

4. Strong Long-Term Brand Potential

Maintaining the vitality of an IP requires narrative depth, visual expansion, and continuous thematic evolution. Nommi blind boxes have built a flexible brand universe through multiple costumes, fantasy settings, seasonal themes, and early collaborations. This foundation provides room for character development, ensuring long-term interest from collectors and ongoing aesthetic exploration.

How to Display and Care for Your Nommi Collection

Once you’ve chosen your favorite Nommi series, the next step is deciding how to display and care for them. Whether you collect one set or several, proper arrangement and maintenance can keep each Nommi looking vibrant and adorable for years.

1. Create a Dedicated Display Space

Nommi figures look best when grouped by theme—fantasy, amaryllis sweetheart, weather forecast, or soft daily comfort. A small bookshelf, acrylic display case, or tiered stand helps keep each character visible and dust-free. Arranging them in color gradients or by emotional theme also enhances the storytelling effect of your collection.

2. Avoid Direct Sunlight

Nommi’s soft colors and vinyl facial details can fade over time if exposed to strong sunlight. Try placing your display in a shaded area or using a case with UV-blocking panels to preserve the pastel tones and fabric textures.

3. Keep Plush Bodies Clean

For plush Nommi figures, regular light care goes a long way. Use a lint roller or soft brush to remove dust, and avoid washing them unless absolutely necessary. If spot cleaning is needed, use a slightly damp cloth and mild soap, then air-dry completely to maintain the fabric’s softness.

4. Store Extra Figures Properly

If you rotate your display or keep backup pieces, store them in breathable dust bags or their original boxes. Adding silica gel packets can help prevent moisture buildup, especially in humid climates.

FAQs

1. Do Nommi series always include a secret or rare figure?

Most core Nommi blind box series feature one hidden edition with a lower appearance ratio. These secret characters add an element of surprise and make full-set collecting more exciting.

2. Where can I buy authentic Nommi blind boxes?

Nommi is available through authorized retailers, toy boutiques, and online shops that carry official TOP TOY products. Always check the seller's credibility to avoid counterfeits.

3. Can Nommi change outfits?

Some blind box Nommi dolls don't have interchangeable clothes, but if there isn't a Nommi doll with matching clothes in the right size, you can buy individual doll outfits to match.

4. Are Nommi blind boxes all the same size?

Most Nommi blind box plushies are similar in size, though the exact height can vary slightly by series. Some secret editions may also come in either a smaller or larger size compared to the regular figures.

Conclusion

Nommi’s charm lies in its emotional warmth, distinctive aesthetic, and ability to tell simple yet meaningful stories across different themes. The four collections leading today—Loveliness Never Ends, Fantasy World, Amaryllis Sweetheart, and Weather Forecast—each represent a unique emotional experience, allowing collectors to build a personalized world of comfort and creativity.

As the Nommi universe continues to expand, one thing remains clear: collecting Nommi is not just about owning figures—it’s about finding small pieces of joy and emotional connection in everyday life.